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The Hard Truth Why No One Will Hire You As A Photographer
Let's face it; the industry is changing. Art directors and potential clients are not looking to simply hire a photographer anymore. They do not care about your lighting, your gear, or even your previous clients. So what do they care about then? Photographer John Keatley sits down with artist rep Maren Levinson at Redeye to discuss the future of photography, and there is a very good chance you are not going to like what she has to say.
A lot has changed since photography has gone digital. The days of a professional photographer being part of an elite underground darkroom society are long past. These days it is likely your neighbors' 17 year old son can light a portrait better than you. Today everyone is a part time photographer, and a large percentage of them are pretty darn good at it too.